Posts Tagged ‘marketing for authors’


If you have a published book, and you’re not famous, you know what a challenge marketing that book can be.

It’s not enough to make a digital audio version of your book, or an e-book. You need to list the book on amazon, and every website you can find that links readers and authors. But your book sales are not soaring through the roof. What’s the problem? Beats me!

What I have found is that I am a pretty good sales person. I have a “circuit” that I do consisting of Fairs: street fairs, crafts fairs, holiday fairs, book and author fairs, nature center events, coffee houses, and almost any place where I can sell my books as gifts, because books make great reasonably priced gifts. I’ll let you in on a little secret. This is fun!

What do you need to accomplish this? A supply of books, a poster, professionally produced book marks, a brochure describing your books and telling folks where to find you on-line.

Make sure you have a facebook page and a website or blog.

Sometimes you need a portable table and chair. Most of the time they are provided. Dress your table up with the current holiday theme. Pretty tables attract customers. And smile, stand by your table. Look approachable. Bored out of my mind one hot afternoon, I started holding up one of my books, and saying, “Do you know, I wrote this book, and I’d like to tell you about it.” I was amazed and how many folks were willing to listen, and it increased my sales.

Advertise the event. Use social media or create a flyer and post it all around the area where the event will be held.

I’ve actually made it to Step #2: Facial Recognition. People squint at me, and say, “Where do I know you from?” I attribute this to the fact that my face is plastered all over the place, social media and flyers.

If you writer a book, you self-publish, and you are not one of the glitterati, you have to let people know who you are and that your book is a damn good read, or will improve their life in some way.




.Self-publishing Workshop

teen mystery writer, Annie Tillery Mysteries

Frank gives advice to young women about writing.

Local paper, THE MASSAPEQUA POST, gives me a nice review

Local paper, THE MASSAPEQUA POST, gives me a nice review

Author does scavenger hunt and writing contest at Fire Island Lighthouse

Author does scavenger hunt and writing contest at Fire Island Lighthouse


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A Marketing Opportunity for Us All

I want to thank LOIS W. STERN for this neat marketing idea and pass it along to all of you. Here is a way to help market yourself while helping your fellow authors. The basic idea is to respond to ten questions about something you’re currently writing, a book or story you just published or are about to publish.

Would you like your newest book and URL link added to this AUTHORS’ HALL OF FAME?




Lois W. Stern's heart warming and inspiring stories from around the world.

Lois W. Stern’s heart warming and inspiring stories from around the world.














1. What is your working title for your book/story?

I write a mystery series aimed at girls of all ages, Annie Tillery Mysteries. The three books in the series are: The Madonna Ghost, Girl with Pencil, Drawing and Secrets in the Fairy Chimneys.

2.Where did the idea come from for your books?

The idea to write a mystery series came from my experiences in my teaching career. I  taught forensic science, and I wrote case studies for my students to solve to pique their  interest in the course. I loved the Nancy Drew Mysteries when I was a kid. I combined the two ideas, took some writing courses, and I call my endeavor, Nancy Drew meets CSI.

3. What genre does you book fall under?    YA mystery.

4. Which actors would you choose to play your characters in a movie rendition?

This is a very difficult question to answer. Since most of my characters are young, I would have to choose very young talent. Or someone who can look very young. I think Emma Stone could be Annie Tillery. Maybe Tristan Wildes for Cedric Zeeks. The most difficult one would be to find a match for Ty Egan, Annie’s boyfriend. Let’s try Kevin G. Schmidt. The twins I leave to central casting in Turkey.

5.What is the one sentence synopsis of your book?

I’ll give you a one sentence synopsis for the Annie Tillery Mystery Series.  If you love a mystery, great forensic science or a ghost story, you can grab some pure entertainment by entering the world of “Nancy Drew Meets CSI”., where girl detective, Annie Tillery,  navigates her way through intriguing plots with a great supporting cast , narrowly escaping the dangers that keep those pages turning.

6. Will your book be self-published or represented by an agency?

I am an Indy published author.

7. How long did it take you to writer the first draft of your manuscript?

The Madonna Ghost and Girl with Pencil, Drawing took a year each.

Secrets in the Fairy Chimneys took two years.

8. What other books would you compare this story to within your genre?

Believe it or not, Nancy Drew still sells. A more modern mystery series is The Gallagher Girls.

9. Who or what inspired you to write this book?

I was motivated to write this series by a combination of life experiences;

teaching forensic science, wanting to inspire my female students to aim for challenging careers, and my love of mysteries.

10. What else about the book might pique the readers interest?

My books have intricate plots with good forensic science and a cast of young, smart, and engaging characters. They are page turners, and just pure fun. If you like a FUN MYSTERY, try Annie Tillery Mysteries.



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